CoverGirl has been making headlines lately. Oddly enough the buzz revolves around their campaigns rather than their products. Whether their intention is political correctness for their prospering image or just a pure marketing strategy to beat their competitors, it doesn’t matter. They’re killing it!
I’m not a huge make-up fan myself. I settle for the basic MAC lipsticks and supermarket mascaras. BUT, I am a fan of campaigns that promote equality.
After a successful recruitment of their first male ambassador last month, CoverGirl just listed Nura Afia, a veiled Lebanese-Morrocan-Swiss beauty blogger, as their newest ambassador.
Yes, you read it right! Veiled!
After years of portraying women in an unrealistic “ideal”, CoverGirl is finally coming around to realize that not only perfect-skinned, size 0, zit-free supermodels apply makeup.. and now, ultimately, they’ve come to the conclusion that even Muslim women wear make-up. I was wondering when would they come around to that.
“I hope this campaign will show Muslim women that brands care about us as consumers and we’re important, especially hijabis,” Nura Afia told Refinery29.
Kudos to you CoverGirl, kudos.